So that’s it.
Last October, after Mark Zuckerberg had unveiled his vision for the new Meta (formerly Facebook) and the amazing future that awaited in Web 3.0, and been roundly teased for his decision to do so via an avatar wearing exactly the same thing Mr. Zuckerberg wears in his everyday life — this, in a world of infinite possibility! — Meta picked up on the problem and threw down a gauntlet of sorts.
“Hey, Balenciaga,” the company tweeted, “What’s the dress code in the metaverse?”
This week Balenciaga responded, along with Prada and Thom Browne, courtesy of Meta’s new avatar fashion store, which began a rollout to users in the United States, Canada, Thailand and Mexico. Though the social media company had offered a variety of free (and generic) outfits for avatars used on Facebook, Instagram and Messenger, this is the first time it has enlisted named designers to create looks-for-purchase for virtual selves.
And the answer is … a red Balenciaga logo hoodie.
Also some ripped jeans and a plaid shirt, a motocross jumpsuit, a black skirt suit, and low-rise jeans paired with a crop logo tee and logo briefs (four outfits in total). Quintessential Balenciaga looks, in other words, for anyone who has followed the brand. Just as Thom Browne’s offering, a shrunken gray three-piece suit, pleated gray skirt suit and shorts outfit is Mr. Browne’s trademark uniform. And as at least one of Prada’s four looks — a white tank top with logo triangle and tiered skirt — seemed to come straight from the most recent runway (though they, too, offer the perennial logo sweatshirt).