HERSHEY, PA. – The Hershey Co. plans to take pricing on products that impact 10% of company sales in fiscal 2021. The price increases are expected to start during the fourth quarter of this year and flow through the first quarter of fiscal 2022. The announcement was made during a pre-recorded call on Feb. 4 that discussed the company’s fiscal 2020 financial results, which ended on Dec. 31.
“We remain committed to our strategy of smaller, more frequent pricing actions to respond to changes we are seeing in the marketplace and enable strong business reinvestment,” said Michele Gross Buck, chairman, president and chief executive officer.
